Concepts
Packaging Design Applications
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective digital graphics solutions. Students will design, develop, create, and evaluate effective packaging designs.
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective digital graphics solutions. Students will design, develop, create, and evaluate effective packaging designs.
Performance Task:
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex digital graphics problems to solve, designing, developing, creating, and evaluating effective package designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex digital graphics problems to solve, designing, developing, creating, and evaluating effective package designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
Concept: Introduction to Packaging Design
Learning Experience:
(Instructional Strategy: Class Discussion) Students will examine various forms of packaging designs. They will compare and contrast the packages and summarize how each form is different, how each form communicates messages, and how each form solves different communications problems.
(Instructional Strategy: Class Discussion) Students will examine various forms of packaging designs. They will compare and contrast the packages and summarize how each form is different, how each form communicates messages, and how each form solves different communications problems.
Concepts:
Concept: Package Design Process
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) – Students will examine the packaging design process infographic posted on our class website. We will discuss the following key points
- Form Ideas
- Gather Information
- Layout and Design
- Experimentation
- Testing and Evaluating
- Mock-Up
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve packaging design problems.
Activation: (Instructional Strategy: Infographic) – Students will examine the packaging design process infographic posted on our class website. We will discuss the following key points
- Form Ideas
- Gather Information
- Layout and Design
- Experimentation
- Testing and Evaluating
- Mock-Up
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve packaging design problems.
Additional Concepts:
Resources:
Information: The packaging design process is an approach for breaking down a large project into manageable chunks. Designers use the packaging design process to solve a variety of problems.
- Packaging Design Process
Information: The packaging design process is an approach for breaking down a large project into manageable chunks. Designers use the packaging design process to solve a variety of problems.
- Packaging Design Process
Concept: Packaging Peer Review and Innovation
Concept:
Learning Experience:
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing peer review questions, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing peer review questions, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
Additional Concepts:
Concept: Packaging Layout and Design
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create attractive, legible, informational, and functional two and three-dimensional packaging appropriate for the intended audience and marketplace. Students will consider all sides in the design and will include all mandatory information such as nutritional information, ingredients, weight, bar codes, and / or pertinent information. Students will attempt to use design to seduce the audience into purchasing a product.
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create attractive, legible, informational, and functional two and three-dimensional packaging appropriate for the intended audience and marketplace. Students will consider all sides in the design and will include all mandatory information such as nutritional information, ingredients, weight, bar codes, and / or pertinent information. Students will attempt to use design to seduce the audience into purchasing a product.
Additional Concepts:
Concept: Applying Packaging Design Knowledge and Technical Skills
Learning Experience:
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply packaging design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom packages.
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply packaging design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom packages.
Additional Concepts:
Concept: Applying Design Principles to Packaging Designs
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective packaging designs?
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective packaging designs?
Additional Concepts:
Concept: Experimentation and Packaging Development
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create packaging design solutions.
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create packaging design solutions.
Additional Concepts:
Concept: Testing, Evaluating, and Refining Packaging Designs
Concept:
Learning Experience:
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Additional Concepts:
Concept: Finalizing and Presenting Packaging Designs
Concept:
Learning Experience:
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communications problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communications problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
Additional Concepts: