Brand Identity Design
Why is a brand identity essential for a business or group?
What is a brand identity?
In today’s competitive and worldwide marketplace, there are so many different brands in each product and service category that it is important for each brand’s identity to communicate a clear and consistent message and appearance.
Brand identity design involves the creation of a visual and verbal program intended to establish a consistent appearance and identity for a business or group. The brand identity represents the unique character of the business or group.
The brand identity includes a brand name, logo, business cards, stationary, letterhead, envelopes, signage, uniforms, vehicle wraps, website templates, billboard designs, advertisements, packaging, and other various media.
The brand identity includes every graphic design and advertising application for the business or group, with consideration toward how consumers and individuals experience the brand as they interact with it.
The brand name and identity serve to differentiate a business or group from the competition. Brand names, logos, and design applications have become crucial to a company’s identity and marketing message.
Every time a viewer sees a unique logo, that viewer should be able to immediately recognize and identify the brand, business, or group.
The brand identity designer’s objectives are to:
- Develop a unique, appropriate, and interesting identity and logo
- Select consistent type, colors, graphics, and design elements
- Create designs that are immediately identified by the end-users
- Use type, colors, graphics, logos, and design elements in a consistent manner
- Coordinate the design applications by establishing unity
- Express the spirit or personality of the business or group
- Express how the business or group wants to be perceived by customers
- Communicate clearly with the target audience
- Develop a unique, appropriate, and interesting identity and logo
- Select consistent type, colors, graphics, and design elements
- Create designs that are immediately identified by the end-users
- Use type, colors, graphics, logos, and design elements in a consistent manner
- Coordinate the design applications by establishing unity
- Express the spirit or personality of the business or group
- Express how the business or group wants to be perceived by customers
- Communicate clearly with the target audience