Experimentation
How can experimentation lead to better designs?
Experimentation Notes
To experiment means to find out what works, what doesn’t, and why for different scenarios, which in turn creates more effective designs.
By its very nature, most of the work designers do needs to be experimental because it should take ideas and designs somewhere new. Whether it’s finding new angles to visually translate an idea, or experimenting how to communicate, there needs to be enough time allowed for multiple perspectives and directions to be found, explored and experimented with.
The need to push the boundaries and experiment in order to find new and exciting outcomes is more paramount than ever.