Concepts
Visual Communications Applications
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective promotional graphics solutions. Students will design, develop, create, and evaluate effective visual messages.
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective promotional graphics solutions. Students will design, develop, create, and evaluate effective visual messages.
Performance Task:
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex promotional graphics problems to solve, designing, developing, creating, and evaluating effective visual message designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex promotional graphics problems to solve, designing, developing, creating, and evaluating effective visual message designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
Concept: Introduction to Visual Communications
Learning Experience:
(Instructional Strategy: Class Discussion) Students will examine various forms of visual communications. They will compare and contrast the visual messages and summarize how each form is different, how each form communicates messages, and how each form solves a different communications problem.
(Instructional Strategy: Class Discussion) Students will examine various forms of visual communications. They will compare and contrast the visual messages and summarize how each form is different, how each form communicates messages, and how each form solves a different communications problem.
Concepts:
Concept: Visual Communications Design Process
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) – Students will examine the visual communications design process infographic posted on our class website. We will discuss the following key points.
- Start: Why are we creating designs?
- Form Ideas
- Gather Information
- Thumbnails & Roughs
- Experimentation
- Comprehensive
- Testing, Evaluating, and Presenting
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve visual communications problems.
Activation: (Instructional Strategy: Infographic) – Students will examine the visual communications design process infographic posted on our class website. We will discuss the following key points.
- Start: Why are we creating designs?
- Form Ideas
- Gather Information
- Thumbnails & Roughs
- Experimentation
- Comprehensive
- Testing, Evaluating, and Presenting
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve visual communications problems.
Additional Concepts:
Resources:
Information: The visual communications design process is an approach for breaking down a large project into manageable chunks. Designers use the visual communications design process to solve a variety of problems.
- Visual Communications Design Process
Information: The visual communications design process is an approach for breaking down a large project into manageable chunks. Designers use the visual communications design process to solve a variety of problems.
- Visual Communications Design Process
Concept: Visual Messages Peer Review and Innovation
Concept:
Learning Experience:
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing peer review questions, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing peer review questions, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
Additional Concepts:
Concept: Visual Message Layout and Design
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create visual messages that inform and / or persuade the audience. Students will effectively combine words and visuals to attract attention, organize information, establish a clear hierarchy of information, clearly communicate, create an emotional response, and hold the attention of the audience. Students will consider how the visual message will be seen and anticipate capturing the viewer’s attention while on the move, from a distance, or amidst other visual clutter.
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create visual messages that inform and / or persuade the audience. Students will effectively combine words and visuals to attract attention, organize information, establish a clear hierarchy of information, clearly communicate, create an emotional response, and hold the attention of the audience. Students will consider how the visual message will be seen and anticipate capturing the viewer’s attention while on the move, from a distance, or amidst other visual clutter.
Additional Concepts:
Concept: Applying Visual Communications Knowledge and Technical Skills
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the infographic posted on our class website.
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply visual message design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom visual messages.
Activation: (Instructional Strategy: Infographic) - Students will examine the infographic posted on our class website.
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply visual message design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom visual messages.
Additional Concepts:
Concept: Applying Design Principles to Visual Messages
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply fundamental elements of design, balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective visual messages.
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply fundamental elements of design, balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective visual messages.
Additional Concepts:
Concept: Experimentation and Message Development
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create visual communications solutions.
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create visual communications solutions.
Additional Concepts:
Concept: Testing, Evaluating, and Refining Visual Messages
Concept:
Learning Experience:
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Additional Concepts:
Concept: Finalizing and Presenting Visual Messages
Concept:
Learning Experience:
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communications problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communications problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
Additional Concepts: