Billboard Design
Why should we consider billboard design criteria when designing a billboard?
Advertising Design Notes
Ads should communicate one clear message.
Ads should Inform. They should tell the consumers something they did not already know.
Ads should call people to action, stimulating sales, or motivating behavior.
Ads should include the single most persuasive idea it can convey.
Ads should include design elements, text, and graphics.
Ads should grab the audience’s attention.
Ads should be believable; it should not sound like an empty sales pinch.
Ads need to be attractive, seductive, and interesting, or no one is going to pay attention to them.