Criteria and Constraints
Billboard Layout
Canvas Size - Template
Promote a product, service, business, group, company, idea, event, or social cause.
Include a “what next statement” like a website, phone number, location, etc.
Include text, graphics, and other design elements.
Billboard Design
Try to sell something, persuade people to action, or motivate a behavior.
Grab the audience’s attention, communicate a message, inform the audience something they did not know, and be believable.
The goal is to create design solutions so effective that it influence behaviors.
Resources