Unconventional Advertising
Why does the advertising industry need to constantly invent more ways to present their ads?
A vehicle wrap is a large vinyl graphic applied directly over the vehicle's original paint. If you want to use your vehicle as mobile billboard, a vehicle wrap is a great way to build awareness for your business wherever you travel and park to help you deliver your message day and night.
Unconventional Advertising
Our world is changing so quickly and in so many areas that the advertising industry has had to invent more ways to present their collective message; hence, the need for unconventional advertising.
Traditional advertising includes methods such as print ads in magazines and newspapers, radio and TV spots, website banner ads, direct mail, poster and billboards.
Unconventional advertising often consists of creative methods used by businesses to temporarily promote a product or service. It involves imagination to grab the attention of the public in more personal and memorable ways. Unconventional advertising thrives on original thinking and creativity.
Examples of unconventional advertising include clothing with ads, free samples, partnership with local charity or sponsorships, public displays, packaging designs, social media campaigns, vehicle wraps, and much more.
Benefits of Vehicle Wrap Advertising
Memorable - Unconventional advertising tends to be more noticeable and memorable than conventional advertising methods.
Targeted - Most vehicles can travel just about anywhere. Wrapped vehicles are not affected by local regulations and they can reach geographic areas which are difficult, or impossible, to reach through any other advertising format.
Tracked - Data from GPS systems can be compared to the success of the advertising campaign.
Affordable - Vehicle wrapping is relatively inexpensive compared to amount of impressions the advertisement may receive.
Scalable - Vehicle wraps can be applied to one car or multiple cars. Vehicle wrap advertising offers the flexibility to go wherever the needs are, in however many markets are needed.