Criteria and Constraints
Electronic Billboard Layout
Canvas Size: 800px by 300px
8 Individual Advertisements
2 Product Advertisements
2 Service Advertisements
2 Event Advertisements
2 Location Advertisements
Include a “what next statement” like a website, phone number, location, etc.
Electronic Billboard Design
Include the single most persuasive idea you can convey.
Try to sell something, persuade people to action, or motivate a behavior.
Include design elements, text, and graphics.
Grab the audience’s attention, communicate a message, inform the audience something they did not know, and be believable.
The goal is to create design solutions so effective that it influence behaviors.