Intended Audience
Why should we consider the intended audience when designing a package?
How to Successfully Design for an Intended Audience
Intended audience is defined as the group of people for which a service or product is designed.
Identify your target audience
Create
buyer personas
- Think about real-life scenarios.
- Think about what the audience will be looking for.
- Think about how easy it is to find that information when they see your product packaging.
- Think about how they'll find your product packaging sitting on a shelf.
- Think about real-life scenarios.
- Think about what the audience will be looking for.
- Think about how easy it is to find that information when they see your product packaging.
- Think about how they'll find your product packaging sitting on a shelf.
Check out the competition
Put aside personal preferences
Use typography to express your brand's personality
Choose appropriate colors
Include enticing images
Think about your content and what you include within your design.
Create a visual hierarchy to show importance.
Persuade the audience to pick up your package and purchase your product.