Unconventional Advertising
Why does the advertising industry need to constantly invent more ways to present their ads?
Unconventional Advertising
Our world is changing so quickly and in so many areas that the advertising industry has had to invent more ways to present their collective message; hence, the need for unconventional advertising.
Traditional advertising includes methods such as print ads in magazines and newspapers, radio and TV spots, website banner ads, direct mail, poster and billboards.
Unconventional advertising often consists of creative methods used by businesses to temporarily promote a product or service. It involves imagination to grab the attention of the public in more personal and memorable ways. Unconventional advertising thrives on original thinking and creativity.
Examples of unconventional advertising include clothing with ads, free samples, partnership with local charity or sponsorships, public displays, packaging designs, social media campaigns, and much more.
Sports stadiums and arenas draw diverse crowds all coming together to cheer on their team. It’s not by chance that sports stadiums and field advertising is a universal occurrence across sports regardless of level of play.
Because there are billions of people across the world who enjoy watching sports, there is endless opportunity for marketing to this audience. There is no avenue on the planet that attracts a larger following made up of a more diverse variety of people than sports events do.
Sports stadium and field advertising are marketing and advertising campaigns that take place within a stadium or field. Depending on the type of event and the size of the venue, companies have the opportunity to advertise in a huge variety of ways.