Product Placement
How can we use product placement to advertise products, services, or events?
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
Product Placement Notes
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media.
Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.
Through product placement, companies hope that viewers will take note of the products used by the characters, and therefore think more strongly about using the products themselves.
Some people consider product placement to be deceptive and unethical.