Focal Point
Why is it important to establish a focal point when creating an online or social media advertisement?
Focal Point – the part of a design that is most accentuated. The position, size, shape, direction, color, brightness, focus, or texture of the design element can make it a focal point. We are then led to all the other elements in the design because they have been arranged according to emphasis. (Every project should have a focal point)
- Which element will communicate the primary message or information?
- Which element is most important?
- Which element will communicate the primary message or information?
- Which element is most important?