Advertisement Parts
Why should we consider various advertisement parts when creating advertisement designs?
Advertisement Parts
Most ads consist of the following elements; a visual, headline, body copy, tagline, and / or sign-off.
Visual is the main visual message.
Headline (AKA: Line) – is the main verbal message.
Body Copy – text that further supplements and supports the main message.
Tagline – slogan or catchphrase that embodies the spirit of a product, service, event, or group.
Sign-Off – this includes a logo, tagline, and / or web address.