Advertisement Layout and Design
Directions:
Step 1 – Review the information posted below.
Step 2 – Answer the question(s) in a clear and organized paragraph.
Advertising Design Questions
Why are we advertising?
Who is the target audience?
What do they currently think?
What would we like them to think?
What is the single, most persuasive idea we can convey?
Why should they believe it?
What is the single most important message we want to communicate?
What are the functional and / or emotion benefits?
How does the product, service, event, or group compare to the competition?
What makes this product, service, event, or group unique?
Are there any creative guidelines?
What do we want people to think or fell after experiencing the advertising?
Questions
Answer the following question(s) in a clear and organized paragraph.
- Start with your topic sentence. This is where you should state your ideas.
- Then, include evidence to support your ideas.
- Finally, finish your paragraph with a brief wrap-up sentence.
- Then, include evidence to support your ideas.
- Finally, finish your paragraph with a brief wrap-up sentence.
I recommend you type your answers in Word or Google Docs and copy / paste your responses below. This will allow you to save a back-up version of your work.