Intended Audience
Directions:
Step 1 – Review the information posted below.
Step 2 – Answer the question(s) in a clear and organized paragraph.
Intended audience is defined as the group of people for which a service or product is designed.
How to successfully design for an intended audience.
Identify your target audience
Create
buyer personas
- Think about real-life scenarios.
- Think about what the audience will be looking for.
- Think about how easy it is to find that information when they see your product packaging.
- Think about how they'll find your product packaging sitting on a shelf.
- Think about real-life scenarios.
- Think about what the audience will be looking for.
- Think about how easy it is to find that information when they see your product packaging.
- Think about how they'll find your product packaging sitting on a shelf.
Check out the competition
Put aside personal preferences
Use typography to express your brand's personality
Choose appropriate colors
Include enticing images
Think about your content and what you include within your design.
Create a visual hierarchy to show importance.
Persuade the audience to pick up your package and purchase your product.
Questions
Answer the following question(s) in a clear and organized paragraph.
- Start with your topic sentence. This is where you should state your ideas.
- Then, include evidence to support your ideas.
- Finally, finish your paragraph with a brief wrap-up sentence.
- Then, include evidence to support your ideas.
- Finally, finish your paragraph with a brief wrap-up sentence.
I recommend you type your answers in Word or Google Docs and copy / paste your responses below. This will allow you to save a back-up version of your work.