Criteria and Constraints
Banner Advertisement Layout
Horizontal Animated Advertisement.
Canvas Size 850px x 150px.
Vertical Animated Advertisement.
Canvas Size 150px x 650px.
Each advertisement must include at least two moving parts.
Each advertisement must include a "what's next statement".
This may be a website, phone number, address, or "click here to enter" button.
Banner Advertisement Design
Design for a specific audience.
Create or select design elements in order to create effective communication.
Make decisions about visuals, colors, fonts, spacing, and sizes.
Organize and arrange design elements so that they are functional, easily accessible, and create visual impact.
Ensure everything is neat, clean, accurate, functional, and simple.
2D Animation Notes
2D animation is a series of images known as frames that loop in a predefined order
The number of frames per second determines the quality or realism of the animation
What is the purpose of 2D animation? Our eyes are drawn to motion, so animated graphics naturally attract more attention than still images