Cover Design
How can we make large amounts of information clear and accessible to our audience?
How can we use teasers to seduce the audience into reading our magazines?
Cover designs are the front line of advertising for a publication, a key marketing tool to sell the product (magazine).
Cover Layout and Design
Cover designs promote books or magazines. They act to attract readers and communicate the publications’ content. The design of a cover may influence your decision to purchase or read the book or magazine.
Every book and magazine is in competition. All are vying for potential consumers' time, attention, and sometimes money.
Every book or magazine is designed for a target audience. When designing a cover, design with your audience and the marketplace in mind. The goal is to inform, create suspense, and / or intrigue.
A cover should quickly and clearly give the reader a sense of what the publication is about and arouse interest.
Clearly organize all information, photos, and graphics for the audience.
Covers need to be attractive, seductive, and interesting, or no one is going to pay attention to them.