Criteria and Constraints
Product Packaging Layout
Canvas Size - Design Template
Design a product package displaying an invention or innovation.
Include at least one benefit on the front of the package.
Include at least five features on the back of the package.
Product Packaging Design
All sides must be considered in the design.
Package designs must provide the consumer with important information.
Information should be clear and easy to read.
The ultimate goal is to create design solutions so effective that the audience chooses the product because they are attracted to the design of its package.
Packaging must be attractive, functional, legible, and appropriate for its audience and marketplace.
One of the most common attributes associated with strong persuasive packaging is bright and vibrant coloring. Typically, packaging with bright colors tends to perform better than dull-colored packaging.
Packaging designs should be different from the competition.
Resources