Criteria and Constraints
Product Packaging Layout
Design two product packages, each geared towards a different audience.
Design your first product package geared towards children, teenagers, or adults.
Design your second product package geared towards children, teenagers, or adults.
All sides must be considered in the design.
There is mandatory information such as a bar code that must be included and considered when designing.
Product Packaging Design
The ultimate goal is to create design solutions so effective that the audience chooses the product because they are attracted to the design of its package.
Packaging must be attractive, functional, legible, and appropriate for its audience and marketplace.
Package designs must provide the consumer with important information.
Information should be clear and easy to read.
One of the most common attributes associated with strong persuasive packaging is bright and vibrant coloring. Typically, packaging with bright colors tends to perform better than dull-colored packaging.
Packaging designs should be different from the competition.
Resources