Advertising Design
Why is advertising important?
Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.
Advertising Design Notes
Your Ad should communicate one clear message.
Inform. Tell the consumers something they did not already know.
Your ad should call people to action, stimulating sales, or motivating behavior.
Include the single most persuasive idea you can convey.
Include design elements, text, and graphics.
Your ad should grab the audience’s attention.
Your ad should be believable; it should not sound like an empty sales pinch.
Ads need to be attractive, seductive, and interesting, or no one is going to pay attention to them.