Advertisement Layout and Design
How can the advertisement layout and design questions help guide us when creating advertisements?
Design Questions
Why are we advertising?
Who is the target audience?
What do they currently think?
What would we like them to think?
What is the single, most persuasive idea we can convey?
Why should they believe it?
What is the single most important message we want to communicate?
What are the functional and / or emotion benefits?
How does the product, service, event, or group compare to the competition?
What makes this product, service, event, or group unique?
Are there any creative guidelines?
What do we want people to think or fell after experiencing the advertising?