Promotional Graphics Virtual Course Outline
The average American is exposed to 300 - 700 advertisements per day. Promotional graphics are everywhere and our world needs creative individuals to design, develop, create and evaluate these advertisements. In this course, students will learn about advertising, graphics, print and digital media, animation, brand identity design, and applying Adobe software. This project based course will challenge students with creative thinking and real-world problem solving activities. This course is available to Sophomores, Juniors, and Seniors only.
Units
Unit: Foundations of Promotional Graphics
Concept: Introduction to Promotional Graphics
Essential Question: How can promotional graphics effectively communicate messages?
Lessons and Resources
- About Me Survey
- Peer Review and Innovation
- Experimentation
- Development Process
- Self-Evaluation
- Assess Your Work Performance
- Career and Professional Skills
- Friday Check-In
- About Me Survey
- Peer Review and Innovation
- Experimentation
- Development Process
- Self-Evaluation
- Assess Your Work Performance
- Career and Professional Skills
- Friday Check-In
Concept: Applying Design Elements
Essential Question: How can I apply design elements to effectively create digital messages?
Concept: Applying Design Principles
Essential Question: How can I apply design principles to effectively create digital messages?
Unit: Visual Communications
Concept: Introduction to Visual Communications
Essential Question: How can visual designs communicate messages?
Concept: Visual Communications Design Process
Essential Question: How can I apply the visual communications design process to create effective visual messages?
Concept: Visual Messages Peer Review and Innovation
Essential Question: How can I peer review and / or improve student produced or professionally produced visual messages?
Concept: Visual Message Layout and Design
Essential Question: How can I layout and design visual messages to create effective designs?
Concept: Applying Visual Communications Knowledge and Technical Skills
Essential Question: How can I apply visual communications knowledge and technical skills to create effective visual messages?
Lessons and Resources
- Doodle for Google - Logo Design
- Doodle for Google - Spatial Depth and Illusion
- Doodle for Google - Logo Design
- Doodle for Google - Spatial Depth and Illusion
Concept: Applying Design Principles to Visual Communications
Essential Question: How can I apply design principles to effectively create visual messages?
Concept: Experimentation and Message Development
Essential Question: How can I use experimentation to design and develop effective visual messages?
Concept: Testing, Evaluating, and Refining Visual Messages
Essential Question: How can I test, evaluate, and refine visual messages?
Concept: Finalizing and Presenting Visual Messages
Essential Question: How can I finalize and present visual messages?
Unit: Advertising Design
Concept: Introduction to Advertising
Essential Question: How can advertisements communicate messages?
Concept: Advertising Design Process
Essential Question: How can I apply the advertising design process to create effective advertisements?
Concept: Advertisements Peer Review and Innovation
Essential Question: How can I peer review and / or improve student produced or professionally produced advertisements?
Concept: Advertisement Layout and Design
Essential Question: How can I layout and design advertisements to create effective designs?
Concept: Applying Advertising Design Knowledge and Technical Skills
Essential Question: How can I apply advertising design knowledge and technical skills to create effective advertisements?
Lessons and Resources
- Advertising Design
- Types of Advertising
- Advertisement Parts
- Product Placement
- Types of Advertisements - Copy-Driven Advertisements
- Types of Advertisements - Visual-Driven Advertisements
- Types of Advertisements - Commercial Ads
- Types of Advertisements - Public Service / Cause Ads
- Types of Advertisements - Emotional Benefits
- Types of Advertisements - Functional Benefits
- Types of Advertisements - Endorsement Ads
- Types of Advertisements - Problem / Solution Ads
- Twitter Advertisement - Layout and Design
- Help Wanted Poster - Attracting Attention
- Poster Ad and Card - Poster Design
- Advertising Design
- Types of Advertising
- Advertisement Parts
- Product Placement
- Types of Advertisements - Copy-Driven Advertisements
- Types of Advertisements - Visual-Driven Advertisements
- Types of Advertisements - Commercial Ads
- Types of Advertisements - Public Service / Cause Ads
- Types of Advertisements - Emotional Benefits
- Types of Advertisements - Functional Benefits
- Types of Advertisements - Endorsement Ads
- Types of Advertisements - Problem / Solution Ads
- Twitter Advertisement - Layout and Design
- Help Wanted Poster - Attracting Attention
- Poster Ad and Card - Poster Design
Concept: Methods of Persuasion
Essential Question: How can I use the methods of persuasion to influence behaviors?
Concept: Applying Design Principles to Advertisements
Essential Question: How can I apply design principles to create effective advertisements?
Lessons and Resources
- Types of Advertisements - Emphasis
- Twitter Advertisement - Focal Point
- Help Wanted Poster - Visual Hierarchy
- Poster Ad and Card - Unity
- Types of Advertisements - Emphasis
- Twitter Advertisement - Focal Point
- Help Wanted Poster - Visual Hierarchy
- Poster Ad and Card - Unity
Concept: Experimentation and Advertisement Development
Essential Question: How can I use experimentation to design and develop effective advertisements?
Concept: Testing, Evaluating, and Refining Advertisements
Essential Question: How can I test, evaluate, and refine advertisement designs?
Concept: Finalizing and Presenting Advertisements
Essential Question: How can I finalize and present advertisements?
Unit: Brand Identity Design
Concept: Introduction to Brand Identity Design
Essential Question: How can brand identity designs
communicate messages?
Concept: Brand Identity Design Process
Essential Question: How can I apply the brand identity design process to create effective designs?
Concept: Brand Identity Peer Review and Innovation
Essential Question: How can I peer review and / or improve student produced or professionally produced brand identity designs?
Concept: Brand Identity Layout and Design
Essential Question: How can I layout and design brand identities to create effective designs?
Concept: Applying Brand Identity Design Knowledge and Technical Skills
Essential Question: How can I apply brand identity design knowledge and technical skills to create effective brand identities?
Lessons and Resources
- Brand Logo Design
- Corporate ID Set - Consistency
- Brand Business Card Design
- Outdoor Sign Design
- Uniform Design - Promotional Tool
- Vehicle Wrap Design - Unconventional Advertising
- Website Template
- Billboard Design
- Magazine Advertisement - Influencing Behaviors
- Brand Logo Design
- Corporate ID Set - Consistency
- Brand Business Card Design
- Outdoor Sign Design
- Uniform Design - Promotional Tool
- Vehicle Wrap Design - Unconventional Advertising
- Website Template
- Billboard Design
- Magazine Advertisement - Influencing Behaviors
Concept: Applying Design Principles to Brand Identity Design
Essential Question: How can I apply design principles to effectively create brand identities?
Lessons and Resources
- Brand Logo Design - Balance
- Corporate ID Set - Repetition
- Brand Business Card - Proximity and Alignment
- Outdoor Sign Design - Emphasis
- Vehicle Wrap Design - Simple Message
- Website Template Design - Repetition
- Billboard Design - Clear Message
- Magazine Advertisement - Visual Hierarchy
- Brand Logo Design - Balance
- Corporate ID Set - Repetition
- Brand Business Card - Proximity and Alignment
- Outdoor Sign Design - Emphasis
- Vehicle Wrap Design - Simple Message
- Website Template Design - Repetition
- Billboard Design - Clear Message
- Magazine Advertisement - Visual Hierarchy
Concept: Experimentation and Brand Identity Development
Essential Question: How can I use experimentation to design and develop effective brand identities?
Concept: Testing, Evaluating, and Refining Brand Identities
Essential Question: How can I test, evaluate, and refine brand identity designs?
Concept: Finalizing and Presenting Brand Identities
Essential Question: How can I finalize and present brand identities?
Unit: Promotional Print Media
Concept: Introduction to Print Media
Essential Question: How can print media designs communicate messages?
Concept: Print Media Design Process
Essential Question: How can I apply the print media design process to create effective designs?
Concept: Print Media Peer Review and Innovation
Essential Question: How can I peer review and / or improve student produced or professionally produced print media designs?
Concept: Print Media Layout and Design
Essential Question: How can I layout and design print media to create effective designs?
Concept: Applying Print Media Knowledge and Technical Skills
Essential Question: How can I apply print media knowledge and technical skills to create effective print media designs?
Lessons and Resources
- College Catalog Design - Information Design
- Packaging Design
- Trade Show Display
- College Catalog Design - Information Design
- Packaging Design
- Trade Show Display
Concept: Applying Design Principles to Print Media
Essential Question: How can I apply design principles to effectively create print media?
Lessons and Resources
- College Catalog Design - Grid
- Packaging Design - Emphasis
- Trade Show Display - Emphasis
- College Catalog Design - Grid
- Packaging Design - Emphasis
- Trade Show Display - Emphasis
Concept: Experimentation and Print Media Development
Essential Question: How can I use experimentation to design and develop effective print media?
Concept: Testing, Evaluating, and Refining Print Media
Essential Question: How can I test, evaluate, and refine print media designs?
Concept: Finalizing and Presenting Print Media
Essential Question: How can I finalize and present print media designs?
Unit: Promotional Digital Media
Concept: Introduction to Digital Media
Essential Question: How can digital media designs communicate messages?
Concept: Digital Media Design Process
Essential Question: How can I apply the digital media design process to create effective designs?
Concept: Digital Media Peer Review and Innovation
Essential Question: How can I peer review and / or improve student produced or professionally produced digital media?
Concept: Digital Media Layout and Design
Essential Question: How can I layout and design digital media to create effective designs?
Concept: Applying Digital Media Knowledge and Technical Skills
Essential Question: How can I apply digital media knowledge and technical skills to create effective digital media?
Lessons and Resources
- Electronic Billboard Design
- E-mail Marketing - Motivating Behaviors
- E-mail Marketing - User Experience
- Online Store Design
- Online Store Design - Navigation System
- Online Store Design - Logo Design
- Online Store Design - Header Design
- Online Store Design - Homepage Design
- Online Store Design - Content Page Design
- Online Store Design - Product Reviews
- Banner Advertisements - Motion Graphics / Animation
- Banner Advertisement Design
- Electronic Billboard Design
- E-mail Marketing - Motivating Behaviors
- E-mail Marketing - User Experience
- Online Store Design
- Online Store Design - Navigation System
- Online Store Design - Logo Design
- Online Store Design - Header Design
- Online Store Design - Homepage Design
- Online Store Design - Content Page Design
- Online Store Design - Product Reviews
- Banner Advertisements - Motion Graphics / Animation
- Banner Advertisement Design
Concept: Applying Design Principles to Digital Media
Essential Question: How can I apply design principles to effectively create digital media?
Lessons and Resources
- Electronic Billboard Design - Clear Message
- E-mail Marketing - Visual Hierarchy
- Online Store Design - Products Page - Repetition
- Electronic Billboard Design - Clear Message
- E-mail Marketing - Visual Hierarchy
- Online Store Design - Products Page - Repetition
Concept: Experimentation and Digital Media Development
Essential Question: How can I use experimentation to design and develop effective digital media?
Concept: Testing, Evaluating, and Refining Digital Media
Essential Question: How can I test, evaluate, and refine digital media to improve its design?
Concept: Finalizing and Presenting Digital Media
Essential Question: How can I finalize and present digital media?