Concepts
Brand Identity Applications
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective promotional graphics solutions. Students will design, develop, create, and evaluate effective brand identity applications.
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective promotional graphics solutions. Students will design, develop, create, and evaluate effective brand identity applications.
Performance Task:
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex promotional graphics problems to solve, designing, developing, creating, and evaluating effective brand identity designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex promotional graphics problems to solve, designing, developing, creating, and evaluating effective brand identity designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
Resources:
- Project: Logo Design Overview
- Project: Brand Logo Design
- Project: Business Card Design
- Project: Corporate ID Set
- Project: Outdoor Signage
- Project: Uniform Design
- Project: Vehicle Wrap
- Project: Website Template
- Project: Billboard Design
- Project: Magazine Advertisement
- Project: Brand Portfolio
- Project: Logo Design Overview
- Project: Brand Logo Design
- Project: Business Card Design
- Project: Corporate ID Set
- Project: Outdoor Signage
- Project: Uniform Design
- Project: Vehicle Wrap
- Project: Website Template
- Project: Billboard Design
- Project: Magazine Advertisement
- Project: Brand Portfolio
Concept: Introduction to Brand Identity Design
Learning Experience:
(Instructional Strategy: Class Discussion) Students will examine various forms of brand identity design applications. They will compare and contrast the brand identity applications and summarize how each form is different, how each form communicates messages, and how each form solves a different communications problem.
(Instructional Strategy: Class Discussion) Students will examine various forms of brand identity design applications. They will compare and contrast the brand identity applications and summarize how each form is different, how each form communicates messages, and how each form solves a different communications problem.
Concepts:
Concept: Brand Identity Design Process
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) – Students will examine the brand identity design process infographic posted on our class website. We will discuss the following key points.
- Start: Why are we creating a brand identity?
- Form Ideas
- Gather information
- Brand Logos
- Design Applications
- Repetition / Unity
- Testing, Evaluating, and Presenting
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve brand identity design problems.
Activation: (Instructional Strategy: Infographic) – Students will examine the brand identity design process infographic posted on our class website. We will discuss the following key points.
- Start: Why are we creating a brand identity?
- Form Ideas
- Gather information
- Brand Logos
- Design Applications
- Repetition / Unity
- Testing, Evaluating, and Presenting
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve brand identity design problems.
Additional Concepts:
Resources:
Information: The brand identity design process is an approach for breaking down a large project into manageable chunks. Designers use the brand identity design process to solve a variety of problems.
- Brand Identity Design Process
Information: The brand identity design process is an approach for breaking down a large project into manageable chunks. Designers use the brand identity design process to solve a variety of problems.
- Brand Identity Design Process
Concept: Brand Identity Peer Review and Innovation
Concept:
Learning Experience:
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing peer review questions, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing peer review questions, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
Additional Concepts:
Resources:
- Peer Review Questions
- Sample Brand Logo Designs
- Sample Brand Business Card Designs
- Sample Brand Corporate ID Sets
- Sample Brand Outdoor Signage Designs
- Sample Brand Uniform Designs
- Sample Brand Vehicle Wraps
- Sample Brand Website Templates
- Sample Brand Billboard Designs
- Sample Brand Magazine Advertisements
- Sample Brand Portfolio
- Peer Review Questions
- Sample Brand Logo Designs
- Sample Brand Business Card Designs
- Sample Brand Corporate ID Sets
- Sample Brand Outdoor Signage Designs
- Sample Brand Uniform Designs
- Sample Brand Vehicle Wraps
- Sample Brand Website Templates
- Sample Brand Billboard Designs
- Sample Brand Magazine Advertisements
- Sample Brand Portfolio
Concept: Brand Identity Layout and Design
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create a comprehensive systematic visual identity that communicates a clear and consistent image, appearance, or personality for a brand. The identity will include all pertinent design applications such as logo, corporate ID set, visual image, and advertisements. Design applications should use common typography, colors, and imagery, and designs should be immediately recognizable. Continuity and family resemblance must be established among the various design applications.
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create a comprehensive systematic visual identity that communicates a clear and consistent image, appearance, or personality for a brand. The identity will include all pertinent design applications such as logo, corporate ID set, visual image, and advertisements. Design applications should use common typography, colors, and imagery, and designs should be immediately recognizable. Continuity and family resemblance must be established among the various design applications.
Additional Concepts:
Resources:
- Project Planning Notes
- Brand Logo Layout
- Brand Business Card Layout
- Brand Letterhead Layout
- Brand Stationary Layout
- Brand Envelope Layout
- Brand Outdoor Sign Layout
- Brand Uniform Layout
- Brand Vehicle Wrap Layout
- Brand Website Template Layout
- Brand Billboard Layout
- Brand Magazine Advertisement Layout
- Brand Portfolio Cover Layout
- Brand Portfolio Collage Layout
- Brand Portfolio Title Page Layout
- Project Planning Notes
- Brand Logo Layout
- Brand Business Card Layout
- Brand Letterhead Layout
- Brand Stationary Layout
- Brand Envelope Layout
- Brand Outdoor Sign Layout
- Brand Uniform Layout
- Brand Vehicle Wrap Layout
- Brand Website Template Layout
- Brand Billboard Layout
- Brand Magazine Advertisement Layout
- Brand Portfolio Cover Layout
- Brand Portfolio Collage Layout
- Brand Portfolio Title Page Layout
Concept: Applying Brand Identity Design Knowledge and Technical Skills
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the infographic posted on our class website.
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply brand identity design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom brand identities.
Activation: (Instructional Strategy: Infographic) - Students will examine the infographic posted on our class website.
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply brand identity design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom brand identities.
Additional Concepts:
Resources:
- Brand Logo Knowledge and Skills
- Brand Logo Good and Bad Design
- Brand Business Card Knowledge and Skills
- Brand Corporate ID Knowledge and Skills
- Brand Outdoor Sign Knowledge and Skills
- Brand Uniform Knowledge and Skills
- Brand Vehicle Wrap Knowledge and Skills
- Brand Website Template Knowledge and Skills
- Brand Billboard Knowledge and Skills
- Brand Magazine Advertisement Knowledge and Skills
- Brand Logo Knowledge and Skills
- Brand Logo Good and Bad Design
- Brand Business Card Knowledge and Skills
- Brand Corporate ID Knowledge and Skills
- Brand Outdoor Sign Knowledge and Skills
- Brand Uniform Knowledge and Skills
- Brand Vehicle Wrap Knowledge and Skills
- Brand Website Template Knowledge and Skills
- Brand Billboard Knowledge and Skills
- Brand Magazine Advertisement Knowledge and Skills
Concept: Applying Design Principles to Brand Identity Design
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply fundamental elements of design, balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective brand Identity designs.
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply fundamental elements of design, balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective brand Identity designs.
Additional Concepts:
Resources:
- Design Principles
- Brand Logo Design Principles
- Brand Business Card Design Principles
- Brand Outdoor Sign Design Principles
- Brand Uniform Design Principles
- Brand Vehicle Wrap Design Principles
- Brand Website Template Design Principles
- Brand Billboard Design Principles
- Brand Magazine Advertisement Design Principles
- Design Principles
- Brand Logo Design Principles
- Brand Business Card Design Principles
- Brand Outdoor Sign Design Principles
- Brand Uniform Design Principles
- Brand Vehicle Wrap Design Principles
- Brand Website Template Design Principles
- Brand Billboard Design Principles
- Brand Magazine Advertisement Design Principles
Concept: Experimentation and Brand Identity Development
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create brand identity design solutions.
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create brand identity design solutions.
Additional Concepts:
Concept: Testing, Evaluating, and Refining Brand Identities
Concept:
Learning Experience:
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Additional Concepts:
Resources:
- Self-Evaluation Questions
- Brand Logo Testing and Evaluation
- Brand Logo Self-Evaluation and Reflection
- Brand Business Card Self-Evaluation and Reflection
- Brand Corporate ID Set Self-Evaluation and Reflection
- Brand Outdoor Sign Self-Evaluation and Reflection
- Brand Uniform Self-Evaluation and Reflection
- Brand Vehicle Wrap Self-Evaluation and Reflection
- Brand Website Template Self-Evaluation and Reflection
- Brand Billboard Self-Evaluation and Reflection
- Brand Magazine Advertisement Self-Evaluation and Reflection
- Brand Portfolio Self-Evaluation and Reflection
- Self-Evaluation Questions
- Brand Logo Testing and Evaluation
- Brand Logo Self-Evaluation and Reflection
- Brand Business Card Self-Evaluation and Reflection
- Brand Corporate ID Set Self-Evaluation and Reflection
- Brand Outdoor Sign Self-Evaluation and Reflection
- Brand Uniform Self-Evaluation and Reflection
- Brand Vehicle Wrap Self-Evaluation and Reflection
- Brand Website Template Self-Evaluation and Reflection
- Brand Billboard Self-Evaluation and Reflection
- Brand Magazine Advertisement Self-Evaluation and Reflection
- Brand Portfolio Self-Evaluation and Reflection
Concept: Finalizing and Presenting Brand Identities
Concept:
Learning Experience:
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communications problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communications problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
Additional Concepts: