Concepts
Advertising Design Applications
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective promotional graphics solutions. Students will design, develop, create, and evaluate effective advertisement designs.
(Instructional Strategy: Project-Based Learning) - Students will apply critical and creative thinking to visually and / or verbally express and represent their creative ideas with effective promotional graphics solutions. Students will design, develop, create, and evaluate effective advertisement designs.
Performance Task:
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex promotional graphics problems to solve, designing, developing, creating, and evaluating effective advertisement designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
(Instructional Strategy: Project-Based Learning) - Students will be challenged with complex promotional graphics problems to solve, designing, developing, creating, and evaluating effective advertisement designs. Based on the criteria and constraints, students will determine the best possible solutions to meet the needs and wants of the end-user(s). Students will design, develop, create, and evaluate their design solutions.
Concept: Introduction to Advertising
Learning Experience:
(Instructional Strategy: Class Discussion) Students will examine various forms of advertising design. They will compare and contrast the advertisements and summarize how each form is different, how each form communicates messages, and how each form solves a different communications problem.
(Instructional Strategy: Class Discussion) Students will examine various forms of advertising design. They will compare and contrast the advertisements and summarize how each form is different, how each form communicates messages, and how each form solves a different communications problem.
Concepts:
Concept: Advertising Design Process
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) – Students will examine the advertising design process infographic posted on our class website. We will discuss the following key points.
- Start: Why are we advertising?
- Form Ideas
- Gather Information
- Layout and Design
- Experimentation
- Testing and Evaluating
- Design Solution
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve advertising design problems.
Activation: (Instructional Strategy: Infographic) – Students will examine the advertising design process infographic posted on our class website. We will discuss the following key points.
- Start: Why are we advertising?
- Form Ideas
- Gather Information
- Layout and Design
- Experimentation
- Testing and Evaluating
- Design Solution
(Instructional Strategy: Independent Practice) - Students will form ideas, gather information, create or gather design elements, organize and arrange design elements, and convert their ideas into design solutions that solve advertising design problems.
Additional Concepts:
Resources:
Information: The advertising design process is an approach for breaking down a large project into manageable chunks. Designers use the advertising design process to solve a variety of problems.
- Advertising Design Process
Information: The advertising design process is an approach for breaking down a large project into manageable chunks. Designers use the advertising design process to solve a variety of problems.
- Advertising Design Process
Concept: Advertisements Peer Review and Innovation
Concept:
Learning Experience:
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing the peer review questions posted on our class website, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
(Instructional Strategy: Analysis of Student Work / Peer Review) – Students can learn an enormous amount about design by assessing how others have successfully solved the same problem. Any design problem can be solved in a great number of ways, but each design solution bears positive and negative consequences. Utilizing the peer review questions posted on our class website, students will examine, evaluate, and peer review sample student produced and professionally produced design solutions. Students will examine how and why the designer arranged design elements, why the designer choose the design elements, does the design clearly communicate the intended message and does the design solution work. Students will use what they observe to brainstorm ideas, innovate, and begin to visually represent their own creative ideas.
Additional Concepts:
Concept: Advertisement Layout and Design
Concept:
Learning Experience:
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create a specific advertising message constructed to inform, persuade, promote, provoke, or motivate people. Students will attempt to grab the audience’s attention, communicate a message, respect the viewer, be ethical, promote one product or service over another, persuade the target audience, and call people to action by motivating behaviors. Students will examine why they are advertising, who they are talking to, what do their audience currently think, what would they like the audience to think, what is the single most persuasive idea they can convey, and why should the audience believe it.
(Instructional Strategy: Project-Based Learning) - Students will layout, design, develop, and create a specific advertising message constructed to inform, persuade, promote, provoke, or motivate people. Students will attempt to grab the audience’s attention, communicate a message, respect the viewer, be ethical, promote one product or service over another, persuade the target audience, and call people to action by motivating behaviors. Students will examine why they are advertising, who they are talking to, what do their audience currently think, what would they like the audience to think, what is the single most persuasive idea they can convey, and why should the audience believe it.
Additional Concepts:
Resources:
- Project Planning Notes
- Unconventional Advertisement Layout
- Advertisement Layout and Design
- Visual-Driven Ads Layout
- Copy-Driven Ads Layout
- Public Service / Cause Ads Layout
- Commercial Ads Layout
- Functional / Emotional Benefits Ads Layout
- Endorsement Ads Layout
- Problem / Solution Ads Layout
- Twitter Advertisement Layout
- Help Wanted Poster Layout
- Poster Advertisement and Card Layout
- Project Planning Notes
- Unconventional Advertisement Layout
- Advertisement Layout and Design
- Visual-Driven Ads Layout
- Copy-Driven Ads Layout
- Public Service / Cause Ads Layout
- Commercial Ads Layout
- Functional / Emotional Benefits Ads Layout
- Endorsement Ads Layout
- Problem / Solution Ads Layout
- Twitter Advertisement Layout
- Help Wanted Poster Layout
- Poster Advertisement and Card Layout
Concept: Applying Advertising Design Knowledge and Technical Skills
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the infographic posted on our class website.
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply advertising design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom advertisements.
Activation: (Instructional Strategy: Infographic) - Students will examine the infographic posted on our class website.
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply advertising design knowledge, selection tools, marquee tools, lasso tools, cropping tools, photo editing tools, eraser tools, painting tools, color tools, brush tools, pen tools, type tools, shape tools, magnification tools, image tools, layer tools, effect tools, filter tools, and / or blending options to design, develop, and create custom advertisements.
Additional Concepts:
Resources:
- Methods of Persuasion
- Unconventional Advertising Knowledge and Skills
- Types of Advertising
- Advertising Design
- Advertisement Knowledge and Skills
- Twitter Advertisement Knowledge and Skills
- Help Wanted Poster Knowledge and Skills
- Poster Advertisement and Card Knowledge and Skills
- Methods of Persuasion
- Unconventional Advertising Knowledge and Skills
- Types of Advertising
- Advertising Design
- Advertisement Knowledge and Skills
- Twitter Advertisement Knowledge and Skills
- Help Wanted Poster Knowledge and Skills
- Poster Advertisement and Card Knowledge and Skills
Concept: Applying Design Principles to Advertisements
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply fundamental elements of design, balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective advertising designs.
Activation: (Instructional Strategy: Infographic) - Students will examine the design principles infographics posted on our class website. We will discuss the following key points. (Balance, Visual Hierarchy, Focal Point, Contrast, Unity, Repetition, Alignment, Proximity, Spatial Depth, Illusion, Grid, and Template)
(Instructional Strategy: Independent Practice) - Students will model, practice, and apply fundamental elements of design, balance, visual hierarchy, focal point, contrast, unity, repetition, alignment, proximity, spatial depth, illusion, grid, and template to design, develop, and create effective advertising designs.
Additional Concepts:
Concept: Experimentation and Advertisement Development
Concept:
Learning Experience:
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create advertising design solutions.
Activation: (Instructional Strategy: Infographic) - Students will examine the development process and experimentation infographics posted on our class website. We will discuss the development process key points. (Identify the Problem, Form Ideas, Gather Information, Design, Develop, Create, Experiment, Test, Evaluate, Refine, and Present) We will discuss experimentation key points. (Experimentation Notes, Design Principles, Tools and Technical Skills, Fundamental Elements, Expressing Creative Ideas, Custom Fonts, Colors, and Visual Effects)
(Hands-on Learning / Problem Solving) - Students will experiment with design principles, experiment with tools and technical skills, experiment with fundamental elements of design, experiment with expressing their creative ideas, experiment with custom fonts, experiment with color, and experiment with visual effects to design, develop, and create advertising design solutions.
Additional Concepts:
Concept: Testing, Evaluating, and Refining Advertisements
Concept:
Learning Experience:
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Activation: (Instructional Strategy: Student Self-Assessment) - Using a pre-determined checklist of quality and completeness indicators, students will assess their own work and use the information to revise their performance task solutions or to plan future learning experiences.
(Instructional Strategy: Independent Practice) - Design is not measured in terms of right or wrong, but rather by the degree of success demonstrated in problem solving. Students will examine, test, evaluate, and refine their design solutions to ensure they work, are neat, clean, accurate, and functional, communicate the intended message, and meet the needs and wants of the end-user. Students will utilize self-evaluation tools and questions to examine and evaluate their design solutions.
Additional Concepts:
Resources:
- Self-Evaluation Questions
- Unconventional Advertisement Self-Evaluation and Reflection
- Advertisement Self-Evaluation and Reflection
- Twitter Advertisement Self-Evaluation and Reflection
- Help Wanted Poster Self-Evaluation and Reflection
- Poster Advertisement and Card Self-Evaluation and Reflection
- Self-Evaluation Questions
- Unconventional Advertisement Self-Evaluation and Reflection
- Advertisement Self-Evaluation and Reflection
- Twitter Advertisement Self-Evaluation and Reflection
- Help Wanted Poster Self-Evaluation and Reflection
- Poster Advertisement and Card Self-Evaluation and Reflection
Concept: Finalizing and Presenting Advertisements
Concept:
Learning Experience:
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communication problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
(Instructional Strategy: Independent Practice) - Students will finalize and digitally present functional, aesthetically pleasing, thought provoking, and expressive designs that solve communication problems. Students will convert raw projects and / or files into a format that can be view by any person on any computer.
Additional Concepts: